After the announcement, the team will have time to refine the governance process and to add members.ДЄ ramp-up plan should also include one specific bit of preparation: controlling merger news and responding to leaks. Because time is usually short, the goal is to get the basics right to land the merger announcement. In the design and ramp-up phase, the key is to have the right people and infrastructure in place. If you would like information about this content we will be happy to work with you. We strive to provide individuals with disabilities equal access to our website. Each phase in the merger time line has its own unique communications focus (Exhibit 1). The work and focus of the communications effort ebb and flow throughout the merger process, reaching critical peaks at the announcement of the deal, at the transactionвЂ™s close, and on Day 1. The role of communications across the merger time line The communications plan is a vital tool to inform and influence stakeholders before transactions close, so it is critical to start early and get the message right, both before and after the close.

In this way, the plan builds momentum and enthusiasm for the merger and corrects any misinformation and myths that might arise about it. They also convey the combined organizationвЂ™s future vision and strategy to key stakeholders-both internal and external, including customers, regulators, vendors, and employees. A strong communications strategy and plan promote business continuity by ensuring that the right messages are communicated and reinforced to minimize the anxiety of employees, boost morale, and retain talent.

All together